The discipline

Semantic Bathymetry™

An anonymised data architecture for capturing the structure of a population's implicit mood and feelings — where opinion is settled, and where it is shifting.

Illustration of a semantic landscape rendered as terrain: sharp dark peaks labelled 'Attractors, Low Temperature' on the left, and a broad pale basin labelled 'Diffuse Spaces, High Temperature' on the right.

Attractors are regions of high consensus; diffuse spaces are regions of high variance.

The affective fingerprint

A topographical map of human sentiment.

Every response is mapped across six axes and projected onto a continuous 3D surface, capturing a population's emotional stance.

Compass-style star diagram showing six structural coordinates: Approach vs. Avoidance (orientation vector), Safety vs. Threat (security baseline), Power vs. Powerlessness (agency capacity), Trust vs. Suspicion (reliability index), Moral Sanction vs. Transgression (integrity boundary), and Vitality vs. Depletion (momentum energy).