A plain-English introduction

Just a Minute

  • Traditional surveys measures what individual people say.
  • Petalyx™ measures what people instinctively mean.
  • Ontologos converts those associations into stable geometric coordinates.
  • Semantic Bathymetry™ transforms them into anonymised population data.
  • Semba independently protects that dataset.
  • Insightvault analyses collective sentiment and how it changes over time.
Illustration titled 'True Semantic Orientation Requires Implicit Topography', showing a mountain inside a glass case with the caption: The Behavioural Shift — rather than eliciting conscious ratings, a forced-choice word association task is presented within a carefully constructed semantic pool. The Mechanism — orientation is inferred from the pattern of split-second selections and rejections across 50 trials, emerging from involuntary behavioural navigation rather than curated declaration. The Outcome — a scalable, standardized method resistant to surface distortion.