A plain-English introduction

Just a Minute

  • Traditional surveys measure what individual people say.
  • Petalyx™ and HMX measure what people instinctively feel.
  • Ontologos converts those associations into stable geometric coordinates.
  • Semantic Bathymetry™ transforms them into anonymised population data.
  • Semba AI acts as an independent data custodian.
  • Insightvault analyses collective sentiment and how it changes over time.
Illustration titled 'True Semantic Orientation Requires Implicit Topography', showing a mountain inside a glass case beside three captions: The Behavioural Shift, The Mechanism and The Outcome.